I had a brian wave, all of a sudden today. An issue that cropped up whilst looking into this particular issue, is that fact that PR should strive for more publicity and exposure.
In order for the PR industry to become more diverse, it should really be working on increasing its level of publicity and exposure. Should they do this, maybe we would see an increase in parents and children, who come from different ethnic backgrounds more conscious of the profession and will ultimately, encourage people to start getting involved.
7 comments:
PR should definatly be striving for more publicity and exposure. I agree with you on the fact that this is not a racism issue, but rather an awareness issue. PR needs to work harder in promoting itslef much more thank it does already to 'mulit-cultural London!
If this happens, theres a strong possiblity that we could witness many more Asians and/or even other ethnic minorities entering the world of Public Relations.
Only time will tell!!
The best exposure PR can get is by word of mouth!!
in my country, it's true that parents are encouraging their children to get into this industry but this is not due to the increased exposure of it. This is all because that in a coincidence that there is a lack of pr here and yet this industry is gradually developing.
Public relations is something that despite being around for ages is stil a realitively a new industry which many people are still unaware of it. Publicity and exposure are essential for the industry in order for it to gain expose are rise to the status it riightfully deserves in society.
As Priyanka said, although it has been around for while, many people are still unaware of PR. Exposure is one thing but does PR present or want to present a 'What's in it for me?' factor to those from ethnic minorities? Or is it satisfied with its current status?
Priyanka,
I agree with you on the fact that PR is still a relatively new industry. But the question i would ask is do you feel that Asian people, particularly, would still opt for professions, like law, only because of financial stability and status?
Regardless to whether PR is a new industry, I think that the idea of financial stability and high status has a major impact on why Asians do not opt for working in PR.
Yes, I think it is a good idea that PRPs should strive for more publicity, especially because the profession has such a bad reputation. I think there are a lot of myths about the PR industry that PRPs should try to combat. I am not saying that all the myths are untrue, but I definitely think that the PR profession is subject to a lot of negative critic that is not always justified. Maybe increased publicity will help improve the reputation of the profession, especially if the publicity highlights what the majority of PRPs actually do, and not just what the “bad guys” do.
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