I was talking to a few people about this and the majority of them said that there is a genuine lack of awareness in our culture, of the profession itself.
The complexity in defining what the PR industry is all about and what it actually does, and the fact that it often seems like a unexplained, unsolvable secret society, reinforces its obscure status. For those of us who have studied the nature of PR and what it entails, we are all aware of the fact that there is no straightforward definition when describing what the PR industry involves. It is generally perceived as more of an activity, in its easiest terms. Nevertheless, this lack of awareness is more evident within minority groups, which additionally expresses why Asians are under-represented.
I feel that the PR industry needs to do more to expose and 'PR' itself within a wider, multi-cultural society.
