As you are aware, I am studying a Masters degree in PR and to be totally honest, I was shocked at the fact that I am the only Asian girl from London who was interested in the PR profession.Due to this very reason, it has inspired me to explore more into this area, and try and establish reasons as to why there is a lack of Asians working in the PR industry.
The PR industry is a public-oriented industry; it therefore, needs to understand the wider community which it intends to serve and in order to do this successfully, it needs to recruit more ethnic minorities.
High-lighted in the CIPR’s diversity policy, only, 8% of the population in the UK is from an ethnic minority. Currently, ethnic minorities, especially British Born South Asians, play an enormously small role in the world of the Public Relations industry. It is evident that the industry has had a very white out-set and in order to advertise itself productively to the wider community, its structure should reflect the UK’s multicultural nature.
What are your thoughts on this and why do you think this is so?
