I have always had a passion to explore how well British Born South Asians are doing in career moves and aspirations in other areas such as sport in Britain. During my under-graduate study, my dissertation was based on how the media plays a signifcant role in promoting westernisation to British Born South Asians. I found that the 1st and 2nd generation Asians are now becoming much more western in their thinking and allowing their children persue their desired careers etc. Suprisingly enough, even though children have a chance to persue their desired careers, there still seems to be a demand for professions such as Law and Medicine. If people are becoming more western, why hasn't this had an effect on the rise of ethnic minorities working within the PR idustry?
The need for cultural change is necessary for the PR industry, if it wants to reflect a wider audience.
Do feel that there should be a change in the way in which parents and children use tradition to base their decisions on when it comes to their careers?
