Im not too sure how many of you of the a radio station called Club Asia. But it is a station which is dedicated to voicing the views of British born Asians. It is very well know amongst our community and gives Asians an opportunity to express their views on certain issues. Mainstream media is turning once again to Club Asia 963+972AM to find out the current atmosphere within the younger Asian community. The station is the only platform for contemporary Asian Londoners to talk and has become the focal point for debate among Asians in the city.
The point i would like to make is within the last 3 years Club Asia has come to define young Asian London and has become a common name within Asian households, people are becoming aware of key aspects of Asian life. It has a dedicate press centre and PR office, which was formerly run by a young lady named Kiran Natt.
With the emergence of such media, PR has been heightened and has been given some value within our community. Please click on the link and have a browse through the site.
http://www.clubasiaonline.com/press.php
Let me have your thoughts
6 comments:
I am a regular listener of Club Asia. There is a show presented every weekday evening called No Holds Barred. On this show, there are a wide range of debates which take place. For example Divorces, love marriages, terrorism etc, which are all related to Asians. Basically, its just a show to spark off a debate, where peole call in a voice their opinions on air.
Acouple of weeks ago, i remember listening to one debate which was based around a similar topic. The question was something like 'Asians are now reaching the highs in all angles of their careers'. It was interesting to note that in the whole 2-3 hours, the feedback from the public was positive.
So, basically, your right, with the emergence of new media, such as Club Asia, it has given us a chance to voice our opinions and to learn how well ourcommunity is actually doing in London/Britain.
As for the PR side of it, if we get given opportities like we have dome through Club Asia,people from our community might start recognising the need and importance of the practice of PR. This relates back to your point of PR needs to PR itself.
I had never heard of Club Asia until the other day in the Advertising module, the professor showed a graph of the popularity of different radio stations in the UK. Club Asia was among the most popular with young people and it's good to know that there is an outlet for young Asians in London, especially as they make up such a large proportion of the community.
It's nice to see that people are recognisng new Asians channels such as Club Asia.
Viktoriya, its definatly a nice feeling to know that the community outside of asians are begining to learn of this new trend.
I have just had a look through Anu's blog(http://publicrelationsinaglobalvillage.blogspot.com/) and find it very interesting to link hers and this one. If more South Asians would work in PR that could ultimately improve the corporations' communication with stakeholder groups of that origin. So, maybe the PR industry itself should start to actively encourage South Asians to start a career in public relations!!??
Does anyone think that with the emergence of such media, within this culture will do much promote PR? Will its importance be highlighted through this channel to reach a wider asian community?
You write very well.
Post a Comment